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At Barts Health, we often meet patients who feel anxious about finding their way around our hospitals, especially when they’re coming in for oncology appointments, tests or treatments. The buildings can feel large and unfamiliar, and that uncertainty can add to what is already a stressful time.

To make things easier, our oncology team at St. Bartholomew's Hospital has worked with Circus to create a new digital guidance tool that helps patients navigate the hospital before they arrive.

The interactive tool, funded by the North East London Cancer Alliance, uses 360-degree photos and short fly-through videos to show every step of the journey from the entrance to the appointment destination. It’s designed to be clear, inclusive and accessible, supporting patients who may not speak English as their first language, those with accessibility needs, or anyone who feels anxious in unfamiliar surroundings. Dr Adam Januszewski says: 

“The route to a cancer diagnosis is often complex and can cause significant stress and anxiety. For many people, attending unfamiliar hospitals only adds to this burden — something we hear about from patients and their families. Our aim was to create a way for people to familiarise themselves with our hospital, in their own language, so they can feel confident about getting to and around the building. This allows them to focus on what truly matters: the important conversations with their healthcare team.” 

Patients can access the tool from a link or QR code included in their appointment letter. After choosing their preferred language, guide type (spoken, on-screen text or silent), and the pace of the journey, they’re taken on a personalised route through the hospital.

Each journey combines 360-degree photos with short video transitions, allowing users to look around, recognise landmarks and signage, and build familiarity before their visit. A friendly on-screen avatar can narrate the journey, pointing out key features along the way, just like being guided by a staff member in person.

The tool meets the latest accessibility standards and works seamlessly on mobile, so patients can even follow the same route on their phone when they come in for their appointment.

Ellen Quinney, Diagnosis & Treatment Programme Manager for the North East London Cancer Alliance says: 

“This is another fantastic example of how we’re harnessing technology to improve the quality, and equity, of care for our patients. It will give patients greater confidence and reassurance before their appointment, helping to boost attendance so they can get the care they need without delay. It’s a great demonstration of how innovation thrives when the cancer alliance and local Trusts work together.”

Although it’s simple to use, the impact could be significant. By helping patients understand their route and what to expect, the tool can reduce anxiety, improve confidence and support attendance at appointments.

Jay Scott-Nicholls, Founder and Creative Director at Circus says: 

“It’s rewarding to work on something that can make such a real difference to people who are going through possibly the toughest time in their lives. If technology can make that experience even a little easier, that’s a truly worthy goal.”

The project has already sparked interest from other hospitals and departments exploring how similar technology could support their patients.